Beyoncé Celebrates Three Facets Of Herself In New SirDavis Commercial

Beyoncé Celebrates Herself In New SirDavis Commercial | HipHopDX

Beyoncé has released a new promo video for her whisky brand, SirDavis American Whisky, which is as much a celebration of the libation as it is of the star herself.

The ad appeared on Bey’s Instagram page on Sunday afternoon (September 22), a little less than three weeks after the brand became available to purchase online and at retail stores, and about one month since its pre-order period began.

In the video, soundtracked by Betty Davis’ “They Say I’m Different,” the singer and entrepreneur is seen first getting her hair done for a photo shoot, then emerging from a backstage area with a completely different look. She is then seen unwinding in a dressing room, before later appearing on a jet and on a ranch setting, dressed down in jeans and a tank top.

Between the clip’s various scenes, the words “The Muse,” “The Founder,” and “The Woman” quickly flash on screen over an off-white background.

Beyoncé announced the launch SirDavis in collaboration with Moët Hennessy in August– and it has deep ties to her family history.

Beyonce Toasts Birthday with New SirDavis Commercial: "The Future of Whisky  is Here" - That Grape Juice

The new whisky line pays homage to the superstar’s paternal great-grandfather Davis Hogue, who she recently learned was a farmer and a moonshiner in the American South during Prohibition.

“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” she said in a statement. “When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.

“In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”

And as a nod to her roots, SirDavis is fully finished, blended, bottled and headquartered in Beyoncé’s Houston hometown – making for Moët Hennessy’s first spirits brand developed entirely in the United States.

Each bottle has a price point of $89 and is now available nationwide.

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