Rihanna knows exactly what her audience came for … ’cause she’s promoting Fenty hair products in her most recent post — but, a whole bunch of people online are going to be captivated by a totally different part of her look.

The singer-songwriter shared a clip to social media which gave fans a look at her brown locks … turning around to show how her hair looks from the back — especially when you don’t have much on at all.

Instagram / @badgalriri

Check out the clip for yourself … Rihanna’s wearing skimpy thong-style lingerie which covered none of her backside — so, fans who are interested in a luscious new hair care product got a little strip show to boot.

RiRi’s smiling and smoldering at the camera in a different shot … before leaning over the counter and giving fans quite the view.

Rihanna captioned the photo “keep ya 👀 on the newest member of the @fentyhair fam, The Water Boi Reparative Leave-In Conditioner Spray 💦💦” … so, she’s trying to keep people focused on the hair care, even if everyone else’s eyes are traveling further south.

This clip was posted to Rihanna’s account early Thursday morning … not long before she was spotted walking into the courthouse to hear closing arguments in her husband A$AP Rocky‘s assault case.

Rihanna brought her kids to the trial, which has stretched out several weeks … and, it’s possible a verdict in the case could come down today.

Even with the trial, business never stops … and, RiRi’s using her booty to make every dollar she can.