Khloé Kardashian’s latest glam look is all about subtle elegance.

On Thursday, August 15, Kardashian, 40, took to Instagram to flaunt her timeless makeup while participating in TikTok’s latest trend.

“Do you see how I do Khloé’s makeup?” makeup artist Ash K Holm asked as she carefully applied blush to the Good American co-founder’s cheeks. “Very ’90s, very sultry, very thoughtful, very demure.” Kardashian’s look included brown eyeshadow shades blended seamlessly into her crease, a nude pigment on her lids, black winged eyeliner, long lashes, extra-rosy and highlighted cheeks, and perfectly lined lips.

Kardashian, joining in, added, “Do you see how I’m sitting here? Very lady-like, very mindful, very demure.”

Hairstylist Dimitris Giannetos then chimed in as he sprayed Kardashian’s sleek updo, “Have you seen the bun? Very chic, very elegant, very demure.” He playfully continued, “What does it mean, demure?”

The trio then burst into laughter as Kardashian confessed, “Nobody knows.”

Kardashian posted the playful reel to her Instagram story with the caption, “I don’t have a clue what’s going on.”

The “very demure” trend has been making waves on social media this month, after influencer Jools Lebron went viral for explaining how she stays “very demure,” meaning mindful, cutesy, and modest.

For her glam look, Kardashian paired a fitted black midi dress with thin straps, a scoop neckline, and a lace-up front. She completed the ensemble with chunky gold earrings and matching rings.

This isn’t the first time Ash K Holm has worked her magic on Kardashian. Just last month, Holm did Kardashian’s makeup for Anant Ambani and Radhika Merchant’s wedding. On that occasion, Kardashian sported pink eyeshadow, a highlighted inner corner, filled-in eyebrows, wispy eyelashes, fuchsia lips, and a dewy complexion.

Kardashian elevated that look with a half-up-half-down hairstyle, crystal jewelry, and a traditional lehenga adorned with pearl embellishments, a crop top, and a floor-length skirt.