Los Angeles, California – Pop sensation Charli XCX is taking her year to the next level as she’s officially announced as the new face of Kim Kardashian’s wildly successful shapewear brand, SKIMS. The 32-year-old singer, who recently captivated Gen-Z with her “Brat summer” vibe, is now poised to kick off the “Brat autumn” era in style.
On Monday, Charli was unveiled as the latest star to join the SKIMS family, following in the footsteps of previous brand ambassadors like Sabrina Carpenter, Lana Del Rey, Cardi B, Usher, Ice Spice, PinkPantheress, and SZA. And fans are absolutely loving it.
Taking to her Instagram story, the “365” singer shared a playful behind-the-scenes video from the SKIMS photoshoot, showing off her signature goofiness as she struck different poses in various settings, all while keeping the mood light and fun. She even added an “lol” to her post, much to the delight of her followers.
Expressing her excitement over the collaboration, Charli told Variety, “SKIMS empowers people to feel confident in their own skin, which is the essence of Brat.” She continued, “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised.”
Fans have been buzzing about the announcement online, with some even joking about a potential remix featuring Kim Kardashian herself. “The next Brat remix is Kim K???” one user commented, while another playfully added, “Imagine.”
This wouldn’t be Kim’s first foray into the music world, of course, as she famously released her own single, “Jam (Turn It Up),” back in 2011.
Beyond the laughs and excitement, fans also took time to admire Charli’s stunning look in the SKIMS shoot, with one user writing, “Charli XCX is slaying it in SKIMS, looking stunning as ever.” Another praised Kim Kardashian’s business savvy, saying, “ngl nobody moves the way Kim Kardashian does — that woman knows how to do business.”
https://x.com/PopCrave/status/1825519444996616408
With the highly-anticipated collection set to drop on Wednesday, August 21, the combination of Charli XCX’s bold personality and Kim Kardashian’s business empire is sure to drive the brand’s success to new heights. As Charli steps into the role of SKIMS ambassador, fans can’t wait to see where her “Brat autumn” will take her next.
https://x.com/eyeamwema/status/1825519756063154362
