The hot F1 fashion drops of the 2024 US GP: Levi’s, Lewis Hamilton’s +44 and more
Discover all of the exclusive collections launching to fans during the week of the Formula 1 US Grand Prix in collaboration with Red Bull, McLaren, Lewis Hamilton and Daniel Ricciardo.
Formula 1 is roaring back into Texas for the United States Grand Prix, bringing with it a slew of southern-inspired fashion collections. From uniquely American brands like Levi’s and Cherry Los Angeles, to driver-led projects like Lewis Hamilton’s +44 and Daniel Ricciardo’s Enchanté, here’s everything you need to know about where to shop in Austin to discover unique racing pieces.
Red Bull Racing is teaming up with Cherry Los Angeles for a second capsule collection, launching ahead of the 2024 US Grand Prix. The 12-piece drop marks the reigning World Champions’ return to Texas and blends streetwear with motorsport heritage. Standout pieces include a retro-inspired racing jacket and a bowling shirt with intricate chain stitch embroidery.
The collection, which was designed and crafted entirely in the US, will launch on Friday, October 18 at the Cherry Holiday Store in Austin before arriving at Cherry’s flagship location in Los Angeles and online.
The 2024 United States Grand Prix brought not only electrifying on-track action but also some of the hottest fashion drops of the season. Formula 1 has increasingly become a cultural phenomenon, blending high-speed racing with cutting-edge style. The intersection of motorsport and fashion was highlighted this year with notable collaborations and exclusive merchandise drops from Levi’s, Lewis Hamilton’s +44, and other trendsetting brands.
Levi’s x F1 Collection: A Denim Dream
Levi’s, the iconic American denim brand, made waves at the 2024 US Grand Prix with its F1-inspired collection. Tapping into the growing motorsport-fanatic culture, Levi’s released a range of pieces designed for both style and functionality. The collection featured retro-inspired denim jackets adorned with F1 team patches, stylish trucker jackets, and a range of accessories, including hats and belts. The sleek, laid-back vibe of Levi’s paired perfectly with the energy of the US GP, appealing to both racing enthusiasts and fashionistas alike.
The bold graphics, race-car motifs, and embroidered details were standout elements of the line. Levi’s also catered to sustainability-conscious consumers with pieces crafted from eco-friendly materials, reinforcing their commitment to ethical fashion. This collection was seen as a must-have for those wanting to infuse their wardrobes with F1 chic, whether they’re attending the races or simply embracing the motorsport lifestyle.
Lewis Hamilton’s +44: Speed Meets Streetwear
Lewis Hamilton, the seven-time world champion, has long been a fashion icon, pushing the boundaries of style both on and off the track. For the 2024 US Grand Prix, Hamilton’s brand, +44, dropped new limited-edition pieces that celebrated his personal journey in F1. Known for blending streetwear aesthetics with motorsport elements, +44 continued to make waves with oversized hoodies, bold graphic tees, and sleek racing-inspired outerwear.
Hamilton’s collection leaned into a mix of monochromatic designs, featuring sharp color contrasts and statement logos that encapsulate his distinctive fashion ethos. Fans of +44 particularly appreciated the high-quality fabrics and minimalist cuts that allowed the designs to speak for themselves. The collection resonated deeply with Hamilton’s supporters, merging his personal style with the adrenaline-pumping world of F1. Whether you’re cheering for him from the stands or watching at home, +44’s drop ensured fans could do so in style.
More Collaborations and Fashion Moments
Beyond Levi’s and +44, the US GP weekend featured collaborations between F1 and several high-end designers, further cementing F1 as a fashion-forward platform. Notable brands like Puma and Tommy Hilfiger, both with long-standing relationships with the sport, also showcased exclusive collections during the event. Puma’s line focused on performance gear, appealing to athletes and motorsport enthusiasts alike, while Tommy Hilfiger offered a more sophisticated take with tailored pieces that channeled classic race-day glamour.
Conclusion: F1’s Fashion Evolution
The 2024 United States Grand Prix proved once again that Formula 1 is not just about racing—it’s a global lifestyle event. As F1 continues to grow in popularity, its influence on the fashion world is undeniable. With drops from Levi’s, Lewis Hamilton’s +44, and other top brands, the US GP weekend offered fans the chance to express their passion for motorsport through cutting-edge fashion.
