Selena Gomez is continuing to do good with Rare Beauty.

The singer and actress, who nabbed her first Emmy nomination for Only Murders in the Building this year, is teaming up with Sephora for the ‘Make A Rare Impact’ campaign in honor of World Mental Health Day on Oct. 10.

“We created the Rare Impact Fund before we created a single product, and it’s so rewarding to see it being a resource for people when they actually come to our community and seek help. I’m just really grateful. This is why I do it,” Gomez, 32, tells PEOPLE exclusively of her Rare Impact Fund, a nonprofit organization geared towards increasing access to youth mental health services and education all over the globe.

Selena Gomez celebrates the second year of Rare Beauty and SEPHORA’s Make A Rare Impact Campaign in honor of World Mental Health Day at Sephora on October 08, 2024 in New York City. Mike Coppola/Getty
For the second year in a row, Sephora will donate 100 percent of all Rare Beauty product sales (in-store, online and at Sephora at Kohl’s) on Oct. 10 to Gomez’s Rare Impact Fund. The Emilia Pérez star says she still remembers some of her earliest experiences with the beauty retailer, which makes teaming up with them now feel full-circle.

“When I was younger, my mom was a makeup artist, so actually, I do remember [coming to Sephora], and it was a place that we couldn’t really afford, to be honest. So to me, it was so fancy,” she admits. “And it still feels that way sometimes when you walk in, but it’s not as threatening. I thought you had to be professional to know makeup!”

Selena Gomez. Valentina Vee
Though Gomez has arguably carved out a space for herself as a professional in the makeup arena with Rare Beauty, she remains down to earth when it comes to her own getting-ready routine.

“I love the process of putting on makeup. It’s so fun, but taking it off is equally as satisfying!” she says with a laugh. “Sometimes that’s my self-care that I do. That, and making sure I’m taking care of my skin.”

Gomez also says she’s cognizant of how she spends her time. With such a busy schedule, she does her best to weave in opportunities to recharge.

“I just try to build it around moments I can take a break. If I need to just fly to L.A. really quick, I’ll do that, just because it’s worth it to see my little sister’s soccer game that I got to go to this past weekend,” Gomez says. “Or to see my friends and family. They keep me sane.”

Selena Gomez and Gracie Elliot Teefey attend the 80th Annual Golden Globe Awards at The Beverly Hilton on January 10, 202. Frazer Harrison/WireImage
Gomez and her younger sister Gracie, 11, have shared several sweet moments over the years — from their “sissy date night[s]” to their adorable red carpet appearances.

Gomez’s mom, Mandy Teefey, welcomed Gracie with Gomez’s stepfather Brian in 2013, when Gomez was 20.

Twelve years later, Gomez and her sister are as close as ever, and the multi-hyphenate tells PEOPLE she feels truly settled into who she is.

“I think everyone either likes me or hates me, and I’m just who I am at all times. I don’t really know how to be any other version than me,” Gomez says. “And sometimes it’s fun and sometimes it’s messy. I love who I am at the end of the day.”