Chris Eubank Jr and Conor Benn have taken their blood feud into virtual reality as they prepare to meet inside the ring.
Ahead of their highly-anticipated clash at the Tottenham Hotspur Stadium on April 26, the two rivals appeared in the latest big-budget promotional video to be produced for a major fight.
Just months after fans took to social media to rave about the video for the rematch between Oleksandr Usyk and Tyson Fury, the promotional materials for Eubank Jr vs Benn has already gone one step further.
Clocking in at nearly four minutes long, the video opens with social media stars KSI and IShowSpeed arriving at the headquarters for video game company SNK for a guided tour.
The pair explore their surroundings before the American streamer, whose hilarious internet antics include having recently raced Jamie Carragher on CBS Sports and appearing in the WWE Royal Rumble, inevitably goes off track.
KSI attempts to steer his accomplice away from trouble as they reach an ominous red button before Speed presses it to open up a world of science fiction.
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A new promotional video has been released for the upcoming clash between Chris Eubank Jr and Conor Benn
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The trailer follows social media stars IShowSpeed(left) and KSI(right) as they tour the headquarters of a video game company
Speed, Benn and Eubank Jr subsequently find themselves thrust into the virtual world in a game titled Fatal Fury, a reference to both the tagline of their upcoming bout and Fatal Fury: City of the Wolves, an SNK game set for release later this month.
The pair then square off in a Street Fighter-style arcade fighting game, whilst dispatching various challengers along the way.
A reference is also made to Eubank slapping Benn with an egg at a pre-fight press conference in the lead-up to the clash.
Nigel Benn also features with a brief cameo and several nods to his pair of battles with Chris Eubank Sr are sprinkled in along the way.
The video proved hugely popular among boxing fans on social media, with many praising the unique setting and production values on display.
One wrote: ‘What an advert! Boxing is back !!’
Another added: ‘I have no idea what I just watch but this is exactly how you promote a fight’
A third agreed: ‘Looks like you opened the wrong door to pure chaos. Can’t wait for this epic showdown! Eubank vs Benn is going to be insane’
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The pair then accidentally drag both Eubank Jr and Benn into the virtual dimension
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The four-minute video, produced by KOF STUDIO, includes multiple nods to the rivalry between the two fighter’s fathers
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Eubank Jr can also be seen holding an egg in his hand as the pair face off in virtual reality
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The reference comes after the 35-year-old slapped his long-time rival during a press conference in February
The release of the epic video comes just two weeks before Benn and Eubank Jr are set to take their fathers’ rivalry into the 21st century.
The fight between Nigel and Chris Jr had initially been scheduled to take place in 2022 before Benn’s failed drug test forced a postponement.
Speaking on Piers Morgan Uncensored last month Eubank claimed Benn’s failed test had besmirched the family name.
‘The worst thing Conor’s done is put question marks against the Benn name, because as they say “like father, like son”,’ Eubank Jr added.
‘So if he’s capable of cheating, did his father cheat? That’s now the question that arises. I don’t believe his father didn’t know what he was doing. I just don’t believe it.
‘So that means that Nigel Benn could have been capable of doing the same thing in his career. That’s the question that has now arisen because of what he did.’
