From her GLAM perfume to a self-titled video game, Kim Kardashian is no stranger to launching unique and innovative products. Now, the billionaire mogul has teamed up with Beats once again to release her second line of skin-toned headphones, the Beats Studio Pro.
This new collaboration features over-ear headphones available in three neutral shades, which Kim describes as “chic.” “I’m so excited we’re bringing these three popular, chic colors to Beats’ most iconic and advanced headphones,” Kardashian shared. “Beats Studio have always been a fashion statement, so I can’t wait to see how everyone styles them.”
Kardashian, 43, first collaborated with Beats in 2022, introducing a special-edition version of the Beats Fit Pro in neutral tones. The collection quickly became the brand’s best-selling collaboration, and now she’s returned with the Beats Studio Pro, offering a sleek design inspired by her signature neutral palette.
The three available shades are Moon (light), Dune (medium), and Earth (deep), catering to those who prefer subtle and stylish tones. Beyond their appearance, the headphones boast impressive features like Active Noise Cancellation and Transparency modes, a battery life of up to 40 hours, and UltraPlush leather cushions for added comfort.
To promote the launch, Kim appeared alongside Jimmy Fallon in a humorous ad where they playfully competed over their respective headphone designs. While Kim’s collection embraces neutral hues, Jimmy’s headphones come in a bold mustard yellow. The ad begins with Jimmy arriving at Beats headquarters, where an assistant excitedly mentions that her dad is a fan, as staff members in the background sport Kim’s chic headphones on their screens.
The Beats Studio Pro headphones are now available for purchase online at Apple.com/beatsxkim in several countries, including the US, Canada, Mexico, UK, France, Germany, Japan, China, South Korea, Hong Kong, and Thailand, priced at £349.99.
With her latest collaboration, Kim Kardashian continues to blend fashion and tech, offering consumers a stylish and functional accessory that perfectly aligns with her minimalist aesthetic.
